Licensing Professionals have undertaken many initiatives to ensure that customers are kept safe, one of the most effective is the Ask for Angela. "Ask for Angela" is a safety campaign launched in the UK to help individuals who feel unsafe or uncomfortable in bars, clubs, or other licensed premises. The initiative is designed to offer discreet assistance to people who may be experiencing unwanted attention, or harassment, or are otherwise feeling vulnerable.
How "Ask for Angela" Works:
Discreet Help: If someone feels unsafe or threatened while at a venue, they can approach the staff and "ask for Angela." This phrase is a discreet way to signal that they need help without alerting the person causing them distress.
Staff Response: Once a staff member hears someone "asking for Angela," they are trained to respond in a way that helps the individual safely exit the situation. This might involve escorting them to a taxi, helping them leave through a different exit, or providing a safe space for them until the issue is resolved.
Purpose:
Safety: The campaign aims to create safer environments in nightlife settings by providing a simple, non-confrontational way for individuals to seek help if they are in an uncomfortable or potentially dangerous situation.
Awareness: It also raises awareness among staff and patrons about the importance of looking out for one another and recognizing the signs of someone who might be in distress.
Implementation:
Widespread Adoption: Many pubs, bars, and clubs across the UK have adopted the "Ask for Angela" campaign. Participating venues often display posters in restrooms or other discreet areas explaining the campaign and how to use the codeword.
Training: Staff in these venues are trained on how to handle situations where someone asks for Angela, ensuring they can offer appropriate and effective assistance quickly and calmly.
Origins:
The "Ask for Angela" campaign was originally launched in 2016 by the Lincolnshire County Council as part of its effort to reduce sexual violence and support vulnerable individuals in nightlife settings. The campaign has since gained widespread recognition and has been implemented in various locations across the UK and internationally.
Licensing Professionals provide practical guidance and training to ensure the safety of your customers, and to ensure that your premises remains legally compliant. Contact us today for further information.
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