Can I upsell on a licensed premises?-Yes, you can upsell on a licensed premises, provided that it complies with the regulations surrounding the sale of alcohol and other licensed products. Upselling is a common practice in hospitality, where staff encourage customers to upgrade their purchases—for example, recommending premium drinks, larger portions, or additional food items.
However, there are a few important considerations:
Responsible Alcohol Sales: Staff must ensure that upselling alcohol is done responsibly. This means not encouraging excessive drinking, and adhering to laws regarding serving minors and intoxicated individuals. Licensing laws under the Licensing Act 2003 in the UK require that alcohol is sold responsibly, and promoting higher consumption could lead to breaches of these rules if not managed carefully
Training: Staff working on licensed premises need proper training, often through programs like the Personal Licence Holder certification. This ensures they understand responsible selling practices, including when upselling alcohol.
Promotional Offers: While upselling is allowed, some promotional activities, such as "happy hours" or bulk discounting, can have additional legal restrictions under local licensing laws. These practices can be seen as encouraging binge drinking, and venues should be careful to align their upselling strategies with local regulations
Can I upsell on a licensed premises?- Summary
In summary, upselling is allowed on licensed premises, but must be done in a way that complies with legal requirements and promotes responsible drinking.
Get in touch with us to schedule a complimentary consultation with Licensing Professionals who offer practical guidance and training to Licensed Premises, guaranteeing compliance with the Licensing Act 2003.
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